Market Research & Product Promotion
Background
Market Research & Product Promotion Directorate
Market Research & Product Promotion Directorate is a specialized external stakeholder support directorate that plays a critical role in supporting the sugar industry’s growth and development.
The primary objective of MR & PP is to conduct market research and product promotion activities that help farmers and other industry stakeholders to better understand their markets, identify new opportunities, and develop products that meet their customers’ needs.
MR & PP plays a crucial role in promoting innovation and growth in the agriculture industry by conducting market research and promoting new products and services, MR & PD helps industry stakeholders to stay competitive and meet the changing needs of their market built around the industry.
Responsibilities of the MRPP
Market Research & Product Promotion Directorate Functions
- Provide market information to traders of sugar.
- Collect, collate, and analyze sugar industry data.
- Conduct market research and surveys in the industry.
- Build the capacity of stakeholders on value addition and product development.
- Develop and promote sugar products.
- Monitor sugar imports, exports, and domestic sales activities.
- Promote fair and easy trade for sugar by negotiating better terms and removing unnecessary barriers, both technical and non-technical.
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